Reach the moon with the right boots

Exploring the intersection of technology and community in Web3. Articles, thoughts, and proof of concepts from the frontlines of developer relations.

Dev-tipsTech

Web3 Developers Are Tired of Hype: Here’s Why Support Is the New Code

Code helps to build, but support helps to scale: A builder insight Trust in Web3 is earned at 3 AM. It is earned when a developer is stuck on a breaking change and finds a human response in Discord…

5 min read
Dev-tipsTech

40 Hours with Lovable (AI Website/App Builder): The Hard-Won Lessons

20 Hours with Lovable (AI Website/App Builder): The Hard-Won Lessons I spent ~20 hours building a content-driven site with SEO needs, Supabase, a...

5 min read
Dev-tipsStrategy

How Developers Discover Your Ecosystem (Part 2)

Developers don’t all arrive the same way, some attend a workshop, others join a hackathon, or stumble on your docs after a talk. Each entry point has its own motivations, conversion potential,…

3 min read
Dev-tipsStrategy

How Developers Discover Your Ecosystem (Part 1)

Developers don’t all arrive the same way, some attend a workshop, others join a hackathon, or stumble on your docs after a talk. Each entry point ...

2 min read
StrategyDev-tips

Aligning DevRel Strategies with Developer Awareness Levels

Developer Awareness Stages in DevRel You can’t convert if you don’t connect. Awareness is the strategy filter. If you skip it, you’re just broadcasting into the void. The “awareness levels” framework…

6 min read
StrategyCommunity

Don’t Just Announce - Time It Right in Web3

Finding the sweet spot between time zones, market activity, and community engagement In Web3, a powerful announcement can spark momentum, but when...

3 min read
Dev-tipsCommunityTech

How to Make Your GitHub Organization Developer-Friendly

How to Make Your GitHub Organization Developer-Friendly: Lessons from a DevRel Perspective In the fast-paced world of open-source development, GitH...

4 min read
TechPrivacy

Confidential AI: From SGX to TDX

From SGX to TDX: Why Intel is Redefining Confidential Computing Intel is shifting from SGX enclaves to TDX trust domains in its confidential comp...

4 min read
StrategyCommunity

DevRel stuff to read - Part 1

Here are some of the sources I consulted to write articles and to learn new things. DevRel Frameworks and Strategy Guides [DevRel Strategy - A Co...

3 min read