DevRel stuff to read - Part 1
Here are some of the sources I consulted to write articles and to learn new things.
DevRel Frameworks and Strategy Guides
DevRel Strategy - A Comprehensive Guide - Fabian Hug ❤️ Creating and implementing effective Developer Relations strategies, one of the most complete and comprehesive DevRel guides
Developer Relations in Web3: Guide, Strategy & Impact - Josip Vlah (RZLT) Outlines DevRel's role in rapidly evolving Web3 ecosystems. Emphasizes heavy investment in education and awareness to onboard skeptical developers through technical content and community engagement.
How to succeed in Web3 DevRel in 2025 Quite interesting, they take into account the AI tools in their DevRel strategy.
The DevRel Path to Success: Awareness, Enablement, Engagement - Mary Thengvall Framework dividing DevRel into three functions: awareness, enablement, and engagement. Emphasizes awareness as prerequisite to enabling developers and fostering community engagement.
The AAARRRP Developer Relations Strategy Framework - Phil Leggetter Adapts startup "pirate metrics" by adding "Awareness" as key DevRel goal alongside Acquisition, Activation, Retention, Referral, Revenue, and Product. Maps DevRel activities like content and events to the Awareness stage.
Strategy for Developer Outreach (DevRelCon Tokyo 2017) - Matthew Revell Conference talk on guiding developers from initial awareness to retention through outreach, community, and developer experience. Emphasizes building long-term credibility over short-term marketing wins.
How to Measure the Value of Developer Relations - Kim Maida Proposes "Keystone DevRel Metrics" model: Reach → Awareness → Engagement → DevRel Qualified Leads. Focuses on informing relevant developers about product capabilities through measurable awareness efforts.
Developer Marketing and Funnel Perspectives
Mastering the Developer Marketing Funnel for Better User Acquisition - Dorota Owczarek (Advocu) Explains how developer marketing differs from traditional sales funnels. Argues that developers are often already problem-aware, so teams should focus on building authority in trusted developer communities rather than basic product advertising.
The Marketing Funnel Applied to Developer Audiences - Brendan Graetz Adapts classic AIDA marketing funnel to developer journeys, showing awareness as initial stage while cautioning that real developer adoption paths are non-linear with multiple touchpoints.
Web3 DevRel Insights and Case Studies
Why Developer Relations Is Crucial to the Success of Web3 - Chainlink Labs Explains why DevRel is vital for Web3 adoption, emphasizing awareness-building activities. Notes that early-stage teams can't scale without sustained awareness efforts to grow the top of funnel.
The Ultimate Guide to Building a Thriving Web3 Developer Relations Programme - ColdChain Agency Web3 marketing agency guide covering developer attraction and retention. Stresses clear DevRel objectives and building awareness through valuable content rather than traditional advertising.
Developer Relations is an All-Company Effort - Rizel Scarlett Argues DevRel success requires organization-wide involvement. Highlights multiple channels for creating awareness: podcasts, conferences, blog posts, with support from engineering and marketing teams.
Developer Relations in Web3: How Learning DevRel Helps Build a Career - Daria Volkova Describes simple DevRel funnel starting with awareness (conferences, meetups, social content), then trust-building, finally conversion through documentation and hackathons.
Developer Relations: To Be, Or Not To Be, A Personality? - Shawn Gordon Veteran DevRel advocate states "the first step of DevRel is spreading awareness". Focuses on educational content over personal branding, positioning DevRel as knowledgeable guide.